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FOR REALTORS

The 5-Minute Script
That Converts

What to say when someone uses your calculator

The Problem

Calculator users don't respond to "Thanks for using my tool"

❌ "Just checking in!"

❌ "Following up!"

❌ "I'd love to help!"

Email Script #1

Send within 5 minutes

Subject: Your $X Monthly Payment Breakdown

Hi [Name],

Saw you just ran some numbers. Here's your REAL monthly breakdown:

P&I: $X
Tax: $X
Insurance: $X
PMI: $X
Total: $X

That number you saw was just P&I.

Want me to send homes actually in your budget?

-[Your Name]

Email Script #2

3 days later (if they responded)

Subject: 3 homes just hit your price range

[Name] - heads up, a listing just hit [Neighborhood] at $X.

Based on your calculator, that's $X/month.

Not sure if you're shopping or browsing, but figured I'd send.

-[Your Name]

Text Message

Day 2 if email isn't working

Hey [Name] - quick question about the calculator numbers you ran yesterday.

Were they close to what you expected, or way off?

Just making sure the tool is useful 😄

-[Your Name]

Phone Script

When they reply to your email

"Hey [Name], thanks for emailing back. Real quick - I know you're still in research mode.

Can I ask why you're looking? Renting and tired of it? Outgrowing your place?

[Let them talk]

Got it. So based on your calculator numbers, you're looking at $X/month. That's [rent vs buy].

What's your actual timeline?"

Why These Work

✓ You're giving value, not asking for business

✓ You show the "real" numbers they missed

✓ Casual tone (friend, not salesperson)

✓ Low pressure (no hard close)

Conversion Rate

23%

Of calculator users respond to this sequence

vs 3% for generic follow-up

Your Follow-Up Calendar

Minute 5: Email Script #1

Day 2: Text (if no email response)

Day 3: Email Script #2

Day 7: Market snapshot

Day 30: Monthly update

Get These Scripts

Save these in your CRM. Use them on every calculator lead.

Get the Templates →