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PRESENTATION FOR REALTORS

Stop Buying Leads,
Start Owning Them

Why paying Zillow $200 per lead is killing your margins

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The Lead Generation Trap

What You Think Happens

Buy leads from Zillow
Call them quickly
Convert to clients
Close deals

What Actually Happens

Buy leads for $50-200 each
Compete with 4 other agents
70% don't answer
Most aren't ready to buy

Real Agent Data

Agent A (Denver)
$6,800
34 leads → 1 close
$6,800 per deal
Agent C (Phoenix)
$62.50
143 leads → 8 closes
Own calculator site

The Math

Platform Leads
$200
per lead
vs
Self-Generated
$0.42
per lead

That's 476x more expensive to buy leads

Why Calculator Leads Are Different

Bought Leads

Shared with 5 agents
Race to call first
No relationship history
Often just browsing

Calculator Leads

Yours alone
They came to YOU
You see their numbers
Actively researching

The Buyer's Journey

Homebuyers spend 8-10 months researching before contacting an agent

🏠
Browsing
Months 1-3
🧮
Calculating
Months 4-6
🔍
Searching
Months 7-9
✍️
Buying
Month 10

Be there during the calculating phase

How to Get to $0.42 Per Lead

Year 1: $500 calculator site ÷ 300 leads = $1.67/lead
Year 2: $500 ÷ 300 new leads = $1.67/lead
But now Year 1 leads are closing too
Year 3: $500 ÷ 1,200 total leads = $0.42/lead

Plus you OWN the relationship forever

Real Agent Success Story

"I spent $47,000 on platform leads over 2 years. Closed 3 deals. Then I built my own calculator site. In 6 months, I generated 89 leads for $250 and closed 4 deals."

- Sarah K., Austin TX

Your 90-Day Action Plan

Week 1-2: Deploy mortgage calculator on your website
Week 3-4: Promote on social media and email signature
Month 2: Set up CRM and email follow-up sequences
Month 3: Start seeing calculator leads come in

What You Get With LendSquid

Home Page + Branding
7 Mortgage Calculators
Home Valuation Tool
Lead Capture & CRM
Email Automation
AI Intent Insights
All for $500/year

Your ROI

Platform leads: $200 each × 50 leads = $10,000
Calculator leads: $0.42 each × 50 leads = $21
Savings: $9,979 on 50 leads

Own Your Leads

Stop renting relationships. Start owning them.

Get Started →
Questions? partnerships@lendsquid.ai