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FOR REALTORS

Text Message
Follow-Up

The 3-message sequence that gets responses

The Problem

Email open rates: 21%
Phone answer rates: 15%
Text read rates: 98%

98%
of texts are read within 3 minutes

But Agents Text Wrong

❌ "Just checking in!"
❌ "Following up on our conversation"
❌ "I'd love to help you!"

Message #1: Day 2

Send 24 hours after calculator use

Your Text:

Hey [Name] - quick question about the calculator numbers you ran yesterday. Were they close to what you were expecting, or way off? Just making sure the tool is actually useful before I recommend it to other people 😄 - [Your Name]

Message #2: Day 5

Only if they responded to #1

Your Text:

[Name] - heads up, a listing just hit the market in [Neighborhood] at $[Price]. Based on your calculator numbers, that'd put you around $[Monthly]/month. Not sure if you're actually shopping yet or still just browsing, but figured I'd send it over since it's fresh. -[Your Name]

Message #3: Day 12

The soft invite

Your Text:

[Name] - random question: I'm meeting a few people at [Coffee Shop] on Saturday morning to talk about what's actually happening in [Neighborhood]—prices, inventory, all that. No pitch, just coffee and answering questions. Any interest? If not, totally cool, just thought I'd offer. -[Your Name]

Why This Works

You're not selling (you're helping)
You're giving value (market intel)
You're casual (friend, not salesman)
You're offering easy out (low pressure)

Response Rate

23%

Of leads respond to the 3-message sequence
vs 4% for generic follow-up

Your Text Templates

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